35 social media post ideas for your business

To showcase your expertise

1. The 3 mistakes customers make before they hire you.
2. A common myth in your industry, and why it’s wrong.
3. A tip people can apply in under 5 minutes.
4. Your industry glossary: 5 terms explained simply.
5. Your process in numbered steps.
6. A checklist worth saving.
7. Before hiring someone like you: the questions to ask.
8. A detailed answer to the question you get asked most often.
9. A trend in your industry and what it changes for your customers.
10. A comparison: two options, their pros and their limits.

These topics work really well as a carousel.

To build trust

1. Behind the scenes of a workday.
2. Meet a member of the team.
3. How a product is made or prepared, step by step.
4. A customer testimonial, with their permission.
5. A case study: the starting point, what you did, the result.
6. A before-and-after.
7. The story of how your business got started.
8. A mistake you made and what it taught you.
9. Your favorite tools or equipment.
10. A key number from your business (customers served, years in business…).
11. The values behind your decisions, with a concrete example.
12. A local partner or supplier you recommend (a natural fit for Small Business Saturday).

Behind-the-scenes content is ideal for short video.

To make people want to buy

1. A product or service spotlight that focuses on the result for the customer.
2. An answer to an objection: “it’s too expensive,” “I don’t have time”…
3. Who your offer is for, and who it isn’t for.
4. How working with you goes, from first contact to delivery.
5. Something new or a launch.
6. A limited-time offer (Black Friday, a holiday weekend, a seasonal sale).
7. FAQs about your offer.
8. A customer using your product in real life.

To start conversations

1. A poll about your customers’ preferences.
2. An open question about a challenge your audience faces.
3. “This or that?” between two options.
4. Your take on a piece of news in your industry.
5. A game or challenge related to your business.

Try to reply to every comment within the first hour after posting: the conversation helps your post keep getting shown.

How to turn an idea into a great post

• One idea, one message. Don’t cram three topics into the same post.
• Nail the hook: the first line or the first second decides whether people keep going.
• Talk about the customer’s problem before talking about yourself.
• End with a call to action: save, comment, send a message, visit the website.
• Tie each idea to a pillar from your content pillars.