Social media: guides for small businesses.
Strategy, planning, formats and measurement: practical methods to post with a clear direction, without spending your days on it.
Social media strategy for small business: a 7-step guide
Goals, ideal customer, networks, content pillars, calendar, metrics: a simple 7-step method to build a social media strategy that actually grows your small business.
PLANNINGSocial media content calendar: how to plan a month of posts
How to build a social media content calendar for your business: the columns you need, a posting rhythm, key US dates and a method to plan a full month in one hour.
STRATEGYContent pillars: how to define your brand’s social media topics
Voice, topics, content pillars: how to set clear editorial guidelines for your social media, with content pillar examples that work for most small businesses.
PLANNINGHow often should a business post on Instagram, LinkedIn, TikTok and Facebook?
Instagram, LinkedIn, TikTok, Facebook: how often a small business should post on each network, and why consistency matters more than volume.
CONTENT IDEAS35 social media post ideas for your business
Stuck on what to post? 35 social media post ideas for small businesses, organized by goal: get discovered, build trust, make people want to buy, start conversations.
FORMATSInstagram and LinkedIn carousels: how to make one people read to the last slide
Slide-by-slide structure, hook, design, caption: how to create an Instagram or LinkedIn carousel that people swipe to the end, save and share.
FORMATSHow to write a video script for Reels and TikTok: a simple method with examples
Hook, context, content, call to action: how to write a short-form video script for Instagram Reels and TikTok, with a simple structure and small business examples.
LINKEDINLinkedIn for small businesses: company page or profile, what to post and how often
Company page or founder profile, post types, formats, posting pace: a LinkedIn strategy for small businesses and consultants who want to generate leads.
ROLESSocial media manager vs. community manager: what’s the difference, and which one do you need?
Responsibilities, skills, and when to hire each: the real difference between a social media manager and a community manager, and the options for a small business.
ANALYTICSSocial media KPIs: the metrics to track based on your goals
Reach, engagement, saves, clicks, DMs: which social media metrics to track for each business goal, and how to run a monthly review that actually guides decisions.
AIHow to use AI for your business’s social media without losing your voice
Strategy, ideas, captions, visuals: what AI can do for your small business’s social media, where it falls short, and how to keep a voice that sounds like you.
CONTENT IDEAS30 restaurant social media post ideas for Instagram, Facebook, and TikTok
Dishes, behind the scenes, staff, local suppliers, reviews, events: 30 restaurant social media post ideas to fill more tables, with the best format for each.
INDUSTRY GUIDESInstagram for makers and craft businesses: the guide to finding customers
Profile setup, post ideas, process videos, customer reviews: how makers, Etsy sellers, and craft businesses can use Instagram to show their work and win orders.
LINKEDINHow to find clients on LinkedIn: a 6-step method
Profile, targeting, connection requests, content, messages, follow-up: how to find clients on LinkedIn without spamming, for B2B consultants and small businesses.
INSTAGRAMInstagram bio for business: a simple formula and 12 examples
Name, category, promise, proof, call to action, link: how to write an Instagram bio for your business in 150 characters, with 12 examples by industry.